It's a question many ask; Why are Pages Deindexed by Google? Hmmm. I went in search of the answer tonight and found a good post which details the intervention from Google (both human edit and bot algorithm to delete (deindex) various pages from the index. In some cases it's due to (no value to visitors) and no value to Google.
For example, MFA (Made For AdSense) type sites trying to look 'fresh, edited and unique' when really they are a collection of RSS feeds, rotating content sprayed with AdSense squares.
So essentially the wild west seems to be reigning in. Google is riding rough shot to keep a big brother control on what essentially is their own future survival. If Google fills up with crap sites, their whole business model dies;
Ok, heres the post I was talking about:
Reference: Google Groups.
This example not only has a site to look at but it also has a response from Adam Lasnik that tells a deeper tale. In short, a site gets deindexed for two basic reasons:
- It has no value to visitors.
- It has no value to Google.
How does it get de-indexed?
- A human editor
- Google algorithms
The site owner for Alken M.R.S Publishing (click the link and take a look) is not having a nice day. Alan did as many people who dream of making money online, built micro sites on many subjects to harness organic search engine traffic for “keywords” (made for adsense). He was over at Google Groups looking for help and thinking it might be some sort of technical thing when in reality (as confirmed by Adam Lasnik) his content was de-indexed because it had greedy intent. Now we are talking, getting deindexed for greed, that has a nice ring to it eh?
Anyhoo, here was Adam’s (Google’s) response:
I think it’s time for some tough love here, Alan.
Imagine this scenario. You walk into a store and some guy — surprisingly the owner — grabs you by the shoulder.
“How’d you like some beer? Oh, hey, we also sell coffee. Hmm… you don’t want something to drink? We specialize in air purifiers, too! And you know what… after you drink some beer next to your new air purifier, I bet you could use a date, right? No, no, not the eating kind… I’m talking a really nice lady! And if she ends up stealing your identity, well, no problem! I sell Identity Theft protection services… and… wait! Wait…come back!!!”
How much would you trust that guy? Or his store? Sure, he may have small leaflets on a zillion topics, but he’s not an expert in any.
If you, as an independent observer, came across such a store online, would you trust it anymore? If not, why should Google see this as an important and relevant site?
The reductions in rankings you’ve experienced are not going to be reversed by simple technical or structural changes. You may wish to focus your efforts, add compelling, original, and substantive content or tools, and *then* file a reconsideration request.
I have been following Matt Cutts, Adam Lasnik and others around on the internet studying their responses for a year or more now. You can learn more about what not to do from these guys than anyone. This also should give you a glimpse into the future, how do you survive such an onslaught to your content? Simple, if you want to have multiple websites or micro sites do them on subjects you truly understand and are passionate about and it will show, get greedy and become a content spammer and you will suffer tough Google love.
