The Rubicon Project, Reviewed

I've had a chance to deploy the Rubicon Project on this site and early impressions are very good. For those of you who have heard, Rubicon is the future of web marketing. A smart piece of code enables webmasters and bloggers to automatically run selected contextual adverts from any number of providers; including: Google Adwords, Yahoo, AdBrite and many many more.

The reason AdSense is so successful and favoured by many new webmasters and bloggers, is because it's SO simple and you can be up and running quickly. Ok, it has it's limitations and doesn't pay all too high now - but Rubicon is set to keep Google AdSense honest and open up plenty of new doors to us.

While in beta stage at present, I have found the ad's that have been served up quite good. They have matched the context in most cases and for some reasons even the display of AdSense seems to perform better than when using AdSense code!

I am waiting to see how it performs for a month or so on this before rolling it out to my blogroll, but so far so good. The next steps are ensuring payment receival is easy and the amount of ad's served up continues to be vast.

I am liking it!