Benefits of Justin.TV

My old mate Ed Dale has now started broadcasting on Justin.TV and I had the pleasure of tuning in today to see what all the fuss was about.

I had heard bits and pieces about Justin.TV but had never really taken the time to check it out or utilize it as a marketing or promotional tool.

After sitting through Ed's - 30 Day Challenge presentation (live streaming) today, I was quite impressed. The Justin.TV interface is solid, allowing users to feedback constantly on the stream and the buffering and delivery was fine, considering there were several thousand views on at once.

Certainly a great medium and one that should 'take the next step, on from YouTube'. At present we all know video is huge. YouTube has taken video to the masses, but Justin.TV can literally turn any home into a 'live' video broadcasting studio. Ultimately a home tv studio.

I'll be looking into it further as a tool for my major sports website over at NRL Results and the potential to sportscast the NRL and Rugby League over there will be a massive opportunity.

Thanks for getting our feet wet Ed, content started a little flakey, but came good at the end. Hopefully you can go into more detail about the blogs that are more suited to SEO purposes and how to successfully insert backlinks for SERP promotion.