Google Pagerank Update - More Pain

All the major blogs are talking about it, grown bloggers and kiddie bloggers alike are crying in the streets. Its as if a major hurricane has ripped through their houses.

Their Google PageRank has been cut down by big daddy Google. The once 'nerdish' and free spirited Google is now a mean fighting machine, just like Microsoft and IBM - Google is now a big boy and carries plenty of clout.

The likes of Matt Cutts are there to try and give Google a 'public face' or a 'friendly look' but seriously - it's all just attempted PR and image control. Google control the internet, like it or not.

I think Mark over at 45n5 has the best advice; simply build your blog as though Google didn't exist. Do this through RSS subscription generation and smart linking from majorly traffic'ed Blogs.

When you look at the continued fallout form the Google PageRank update, a lot of the cuts are justified. We've mentioned him before, but the likes of Abdylas Tynyshov and his formerly PR7 Blog (AdesBlog) really didn't deserve his ranking - as he was a regular link seller and operated shady backlink competitions to improve the ranking of his color picker software site.

The case for John Chow is a little different. The big man also got slapped about, but his link trading was a little more subtle and he can probably consider himself unlucky.

Over at Shoemoney and ProBlogger - these guys too were probably even a little more unlucky. No doubt these guys will recover, they are pretty upfront with their advertisements and don't blatantly pimp their spaces.

The interesting part is, regardless of all these rankings drops - all the sites Ive just mentioned still rank highly for various terms. So despite their slappings, they haven't lost a lot of their page positions within Googles database.

Reports and rumors are doing the rounds that Google is currently working on a new rankings systems and complete overhaul of the PR system. We wait with interest; or at least some of us do.