This will be bigger than AdSense!

I just got a glimpse of a new advertising program that will surely be an AdSense killer in the months ahead. For the majority of blogs, the ease of install and simplicity of AdSenses' content matching engine made it the advertising method of choice.

Throw in the easier widget install on Blogger blogs and the quick payout process; you can then understand why AdSense is easily the biggest at the moment. (The backing and advertising reach of Google helps the cause, by bringing in more Advertisers to the network)

When you look at some of the competitors, Yahoo Publishing, Azoogle, Adbrite and others like WidgetBucks - apart from not having the large database of advertisers, these competitors make signups and payouts and absolute nightmare. After you have jumped through 10 hoops and finally got onboard, you then need to manage the relationship with multiple networks! (Not fun!)

Now, it looks like The Rubicon Project has solved all these woes.

The Rubicon Project is an all in one solution; where you simply signup, add their code and they manage many, many networks for you! So they get in touch with AdSense, Yahoo and all the others and not only will Rubicon display ads from multiple networks, they also detect location by IP address and display relevant ads for language or geographic origin of the vistor! This is a huge advancement; you can now tap into Asian, Hispanic or European markets that you could previously not reach.

To top it all off, Rubicon manages all your payouts and sends you the payment in the form of one check or PayPal transfer. Sound good? You bet. It means more advertising reach, simpler management and simple payout.

Rubicon is in beta testing at present and full release should be happening in a matter of weeks.