Who IS this bald guy?

I've been wondering for ages, "Who the fuck is this bald guy on the left that I keep seeing everywhere in the blogging world!?!"

Talk about saturation marketing, it got to the point where I had to visit his blog to find out what the hell it was all about.

In marketing speak, it's well known that a picture or face does wonders for your campaigns. People in the marketplace quickly associate and relate to a photo.

Well it fucking worked this time! Have a look at this bald guy, he's got the daddy cool glasses going on and has a sly, smirky sort of scrunched up feature on his face!

It turns out, the guy runs a 'Travel Blog' and his name is Neil Duckett. Heck, this guy has just got a free plug from me! Got a nice site layout, some great pics and what seems to be some good content.

But seriously what a magic campaign! I can see from his Alexa stats that he is growing the blog well and posting his ugly face on sites like John Chow which has certainly helped his cause too. He has also pimped out EntreCard well, as his effective mugshot appears in the top listings under the travel section.

So lesson learned blog kiddies, develop a logo or brand (a face works well, no matter how ugly!) and saturate the marketplace. It will eventually get the traffic to your site at least once, then you gotta fight hard to keep it coming back!